12/13/2023 0 Comments Burger king fried chicken sandwich![]() ![]() The introduction of the Specialty Sandwich line was one of the first attempts by a major fast food chain to target a specific demographic, in this case adults aged between 18 and 34 years, members of which were presumably willing to spend more on a higher quality product. This more rigid system prevented McDonald's from broadening its menu to effectively competing with Burger King and other similar chains that were more flexible and were better positioned to expand their menu. In comparison, McDonald's kitchen at the time was a more rigidly designed assembly line concept intended to quickly produce a more uniform product and was not easily adapted to new products. The chain's kitchen is modeled around a more flexible concept that allows for a multiple work-flow operations where preparation stations can be re-tasked more easily. The amount of new additions, several new sandwiches made with disparate ingredients was made possible due to the design of Burger King's kitchen. ![]() This line - with many non-hamburger sandwiches, including chicken and fish - significantly expanded the breadth of the Burger King menu. ![]() Despite these possible sales losses and time issues, the new products were successful and the company's sales increased by 15 percent. Development began that year, and while the company found that the new product lines would add an approximate eight second delay to the production time of orders and would cost about $39 million in lost productivity, the product was introduced in 1979. He also initiated a development plan for a new product line that would become the Specialty Sandwich line. As part of an operational overhaul he dubbed "Operation Phoenix", Smith reorganized the corporate operations of Burger King. Smith was hired from McDonald's to help restructure the corporate operations of Burger King to better compete against his former company as well as the then up-and-coming chain, Wendy's. See also: Burger King products and List of Burger King productsĭuring the mid-1970s, Burger King was having issues with its operations, franchises and image. To promote continuing interest in the product, Burger King occasionally releases limited-time (LTO) variants in the line that have different toppings or ingredients such as ham, Italian sausage or pulled pork. The company also produces other variants that are specifically tailored to meet local taste preferences or customs of the various regions and countries in which it does business. Additionally, other sandwiches that utilize the same roll as the chicken sandwich have been introduced to the company's menu both domestically and internationally since the original product line was introduced.īurger King markets the Original Chicken Sandwich under several different names globally, including the Long Chicken, BK Chicken and Chicken Royale in the international markets it does business. Since the line's introduction, the other sandwiches have been discontinued, leaving the chicken offering, the Original Chicken Sandwich (abbreviated as OCS), as the primary product left. Additionally, the new line was intended to differentiate the company from other fast food hamburger restaurants at the time. The Burger King Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers. †Percentages are roughly approximated using US recommendations for adults. ![]()
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